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The Hidden Story Behind What We Buy and How Verbund Thinking Shapes Net Zero Industries | FAScinate™

Professor Ir Ts Dr Sharifah Rafidah Wan Alwi FASc is a professor at the Faculty of Chemical and Energy Engineering, UTM. She is a chemical engineer who helps industries reduce energy use, cut carbon emissions, and plan realistic pathways towards net zero. In her talk, she will share how everyday products carry a “hidden” footprint from the energy and emissions generated across supply chains. She will highlight Verbund thinking—designing industries so that one plant’s waste, heat, or by-products can become another plant’s useful input—helping to reduce both costs and carbon.
verbund thinking, cooking oil, asm FAscinate, sharifah rafidah wan alwi, UTM

That bottle of cooking oil? There’s more going on than meets the eye. (Shutterstock)

The Hidden Story Behind What We Buy and How Verbund Thinking Shapes Net Zero Industries | FAScinate™

Prof Sharifah Rafidah reveals the hidden footprint of everyday products and how Verbund thinking turns waste into lower costs and emissions.

Article by ASM FAScinate

. 14/01/2026

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    The Hidden Story Behind What We Buy and How Verbund Thinking Shapes Net Zero Industries | FAScinate™
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