The Hidden Story Behind What We Buy and How Verbund Thinking Shapes Net Zero Industries | FAScinate™
ASM FAScinate
January 14, 2026
Professor Ir Ts Dr Sharifah Rafidah Wan Alwi FASc is a professor at the Faculty of Chemical and Energy Engineering, UTM. She is a chemical engineer who helps industries reduce energy use, cut carbon emissions, and plan realistic pathways towards net zero. In her talk, she will share how everyday products carry a “hidden” footprint from the energy and emissions generated across supply chains. She will highlight Verbund thinking—designing industries so that one plant’s waste, heat, or by-products can become another plant’s useful input—helping to reduce both costs and carbon.
That bottle of cooking oil? There’s more going on than meets the eye. (Shutterstock)
